Since 2010, Miami's population has increased by 21%, along with a 26% rise in requests for new businesses, solidifying Miami as an...

Once again, with love and joy, I greet all the members and friends of marketing in South Florida. In this last month of the year, I want...

Sponsorship is now the fastest-growing marketing communication tool in terms of volume predicted to grow at 6% as of 2019 and in...

Dear members and friends of the Association, I extend my warm greetings to you all. We are committed to continuing our efforts to promote...

By Ana Meira, VP of Marketing at AMA South Florida and Founder of REGULAR ANIMAL. Calling all exceptional marketers! It's that time of...

President's Corner October Dear members and colleagues of the American Marketing Association South Florida, I would like to take this...

As the torchbearers of innovation, strategy, and creativity, future marketing leaders hold the power to shape brands, drive growth, and...

The divide between sales and marketing has historically been exploited managerially to motivate competition between two functions with a...

Do You Want to Have a Greater Marketing Impact on the Hispanic Market? Follow These 5 Tips. One thing is certain: Today, in the United...

Join Us for an Exciting Second Half of the Year: AMA Community Updates and Opportunities! Dear AMA Community, I extend a warm greeting to...

September, 2023 Introduction Accenture’s market experts argued that in their most recent survey for a Life Centricity Playbook research,...

From Local Markets to International Audiences: Navigating the Global Landscape of Digital Brand Development With the rise of digital and...

August 12, 2023 Dear Community, First and foremost, I sincerely thank the Board for all the support they have provided me, as well as...

By Dr. Luis De La Cruz D.M. August 1, 2023 INTRODUCTION Let us recognize that a competitor's timely identification is even more critical...

Are you witnessing the Messi Effect right here in South Florida? On July 21st, history was made as soccer superstar Lionel Messi made his...

Fostering Cultural Understanding and Inclusion: The Cross-Cultural Marketing Committee Takes Shape within AMA South Florida Here in South...

10 Reasons why you Should be a Member of the AMA Networking Opportunities Professional Development Access to the Latest Trends and...

Personalization and Consumer Engagement for CX Conversion and AI Use Dr. Luis De La Cruz June 2023 Personalization is tailoring an...

New Year, New Board, New Goals. July 26th 2023 Hello AMA South Florida Community, It's a pleasure to introduce myself, I'm Camilo...

By Ana Meira, VP of Marketing at AMA South Florida and Founder of REGULAR ANIMAL. Calling all exceptional marketers! It's that time of...